Head of Sales Strategy

Spectacor Gaming/Comcast

November 2020-Current

Launching ad sales business for new ad supported e-sports and gaming network, G4, as part of Spectacor Gaming portfolio. Overseeing media and custom content inventory packaging, pricing, and monetization for G4 launch partners. Driving new revenue opportunities for sales team and operationalizing new workstreams. Reporting directly to Chief Revenue Officer.

Director, Ad Sales Strategic Planning & Operations

Xandr/WarnerMedia, AT&T inc

2019 - Current
New York, NY

Leading the national Pricing & Planning group and WarnerMedia synergies commercialization following acquisition of AppNexus and Clypd. Responsible for team of 33 professionals across NYC, LA and Chicago.  Overseeing Ad. Sales Planning Operations and driving first-of-it’s-kind inventory monetization workstreams through WarnerMedia portfolio partnership.

Driving revenue maximization strategies across both partners, with over $15M net new revenue generated to date, packaging advanced television and digital platforms. Reporting directly to Vice President Planning & Inventory.

Senior Manager, Strategic Planning & Pricing Ad Sales Operations

Xandr, AT&T Inc

2017-2019
New York, NY

Selected as Senior Manager of Pricing & Planning group in Ad. Sales Operations at Xandr, following acquisition of Time Warner Inc. and launch of Xandr Media in September 2018. Proven experience developing efficiency improvement idea, taking to launch, and successful implementation. Directly responsible for team of 10 professionals, sales planning, and pricing strategy required to achieve revenue goals for linear, DDL, addressable, and cross screen digital platforms.

• Created $20MM revenue growth opportunity for Sales team in 2019 by developing and implementing Tier 2 automotive Addressable and Cross Screen Digital operational workflow

• Achieved 15% Linear pricing YOY increase in shrinking linear television market landscape

• Drove 5% YOY Addressable pricing increase, for over 46% sales revenue increase

• Reduced target order lead time by 50% for Addressable campaigns by doubling number of P&P to Analytics to Engineering workflow cycles per week

• Developed and implemented first-of-its-kind 5 week on-boarding and training program resulting in accelerated learning curve for new talent. Cut average length of time for significant contributions from 3 months to 5 weeks.

Senior Planner/Planner, Ad Sales Pricing & Planning

AdCo/DIRECTV, acquired by AT&T Inc

2016-2017
New York, NY

Analyst, Ad Sales Pricing & Planning

DIRECTV, acquired by AT&T Inc

2014-2016
New York, NY

Promoted to Planner role with full account management for $50MM of client spend.  Expanded Senior Planner responsibilities included proposal approvals and new member training. Responsible for the analysis of sales, margins, and trends for each client, and for providing negotiation recommendations for Sr. Account Executives and Sr. Managers.