Strategy and Operations global leader with an aptitude for leveraging consumer behavior and translating it into data-driven business strategy and innovation in advertising.

My Mission

Energized by creating impact and disrupting how viewers consume content and how consumers’ purchasing decisions are predicted, captured, and measured. I am committed to inspiring and empowering women in the advertising technology space by providing mentorship, leading by example, and ensuring the continuous delivery of exemplary results

 
 

Core Values

Excellence, Integrity, and Authenticity

 

Career Highlights

 

Growth Strategy & Sales Operations executive with extensive experience in strategic management, inventory pricing and media optimization.  Strong analytical skills with demonstrated results identifying inefficiencies and driving innovative solutions. Expertise in leadership during organizational change, M&A’s, and change management to scale business growth.

  • Launching new ad sales business for e-sports and gaming as Head of Ad Sales Strategy at Comcast Spectacor (revenue operations, account management, sales research, ad tech stack implementation)

  • Advanced through 4 roles in 5 years over 6 acquisitions and rebrandings at AT&T: DIRECTV, AT&T inc, Time Warner inc, AppNexus, Xandr, Clypd, WarnerMedia

  • 30+ people leader across NY, LA, Chicago

  • Drove first-of-it’s-kind inventory monetization workstreams through WarnerMedia portfolio partnership post acquisition, with over $15M net new revenue generated, packaging advanced television and digital platforms

  • Created $20MM revenue growth opportunity for Sales team in 2019 by developing and implementing Tier 2 automotive Addressable and Cross Screen Digital operational workflow

  • Developed and implemented first-of-its-kind 5 week on-boarding and training program resulting in accelerated learning curve for new talent. Cut average length of time for significant contributions from 3 months to 5 weeks

Culture

Family.

I have a wonderfully large and close-knit family, and circle of friends across the globe. I have a rich global experience having moved 12 times across 4 countries to date, but am a New Yorker at heart.

Language.

Trilingual in English, Spanish, Portuguese

My multicultural heritage, upbringing, and language skills have enabled me to form deeper connections with friends, colleagues, and thrive in diverse environments

Travel.

My affinity to change and adaptability comes from extensive travel and relocations over the years.  This adaptability is not only part of my identity as a person, but as a leader for my team of advertising professionals across New York, Chicago, and LA.

Advocacy

The Women’s Network, Xandr

Co-Chair, Membership
Xandr/WarnerMedia, an AT&T Company

New York, NY

Columbia Women in Business

Elected position, Cluster Representative

Columbia Business School

New York, NY

TechBae

Member

New York, NY